Goya was started in a small storefront in Lower Manhattan, New York, catering to local Hispanic families by distributing Spanish foods such as olives, olive oil and sardines. Driven by the belief that there was a growing consumer market for high-quality, fresh-tasting, Latino foods, the Unanues infused their personal philosophy throughout the company. This commitment to excellence is the cornerstone of Goya’s popular credo, “If it’s Goya, it has to be good”. The result of this simple, yet deeply resonant pledge is the evolution of Goya Foods into a leader in the Latin American food industry, with operations spanning the globe.

Throughout its history, all of Goya Foods 3,000 dedicated employees have helped build the company’s solid reputation as the leading authority on Hispanic food. Whether presenting consumers with the finest products from the Caribbean, Mexico, Spain, Central and South America, the Goya brand has insured quality for multiple generations of satisfied consumers.

From Goya’s modest origins, the company now boasts a full host of products ranging from condiments, pantry items, beverages and frozen foods representing all of Latin America. In 2005, Goya added over 400 new products alone, reaching a milestone of more than 1,500 product offerings and distributed brands, and further solidifying its position as the definitive connection to Latin American cuisine. As the company continues extensive product diversification, it honors Goya’s founders by fulfilling their promise to make each meal a uniquely memorable experience for family and friends.